Mel Collings

Mel Collings is currently the Product & Design Chapter Lead at Woolworths New Zealand, overseeing the Everyday Rewards NZ loyalty program and focusing on product-led growth and innovation. Previously, Mel served as a Senior Digital Product Manager for the same program, delivering business and customer value through the Real Time Loyalty product suite. Prior experience includes a Product Manager role at BidOne Ltd, where the focus was on a digital platform for a global FMCG wholesale business, and a Product Owner/Digital Lead position at Manukau Institute of Technology, driving digital transformation in EdTech. Earlier in the career, Mel held positions as a Professional Fellow and Doctoral Researcher at The University of Auckland, focusing on research and technology-driven educational practices. Mel holds a PhD in Life Science from the University of Auckland.