Christan Boshoff

Christan Boshoff is a highly experienced creative professional with a robust background in visual merchandising and art direction. Currently serving as the Creative Director of Visual Merchandising at Woolworths since July 2014, Christan oversees projects across various sectors, including fashion and food. Previous roles include Senior Art Director and Designer at Saatchi & Saatchi, FoxP2, and Woolworths, as well as Senior Art Director at King James Advertising Cape Town, where significant contributions were made to major accounts like Kulula. Christan also held the position of Creative Head at TBWA Cape Town, leading the Adidas campaign for the 2010 Football World Cup, and served as Creative Director at BesterBurkeSlingers. Early career development included a role as Junior Creative Director at The Jupiter Drawing Room in Johannesburg. Christan's academic foundation in art direction and design was established at Vega School.