Sally Holderness

Sally Holderness has extensive experience in product development and strategic management within the food industry, currently serving as Head of Product for Trends, Insights, Strategy & Science at Woolworths since March 2007. Her previous roles at Woolworths include Senior Product Developer for Fresh Produce and Prepared Meals, where Sally focused on product lifecycle management, marketing strategy, and category innovation. Prior to Woolworths, Sally operated a consultancy business, Truffle Pig, specializing in food, wine, and travel, and held the position of Marketing Manager at Chaswill Process Technology, where responsibilities included business development and market research in the food and beverage processing sector.