Clara Baumgarten

Clara Baumgarten is a seasoned digital media and marketing professional currently serving as a Senior Digital Media & Marketing Specialist at woom since May 2022. Clara develops, plans, and executes national and international digital strategies across various channels, focusing on SEA, social media, programmatic, and marketplaces in multiple European markets. Previous roles include Project and Digital Media Manager at Wunderknaben Wien and Digital Marketing Intern at the same company. Clara holds a Master of Science in Marketing from Vrije Universiteit Amsterdam and a Bachelor of Science in International Business from WU (Vienna University of Economics and Business), complemented by an exchange semester at Lund University School of Economics and Management. Clara possesses extensive experience in performance marketing, affiliate program management, and community management, demonstrating a strong ability to align digital initiatives with business objectives.