Shelby Meenen

Shelby Meenen is an experienced marketing professional with a strong focus on email marketing and integrated campaigns. Currently serving as Email Marketing Manager at Woot, Inc. since May 2021, Shelby previously honed skills at Zulily as an Email Marketing Specialist and at Livible, Inc. as Marketing and Events Manager, where notable achievements included driving over 20% incremental monthly sales through email initiatives. Additional experience encompasses roles at Eagle Home Mortgage, GreatNonprofits, Mode Media Corporation, The First Tee of Pittsburgh, and Certifikid, with significant contributions in developing marketing strategies, optimizing multi-channel campaigns, and managing social media. Shelby holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Pittsburgh. Proficiencies include Adobe Creative Cloud, HTML/CSS, Google Analytics, and various CRM and email platforms.