Word on the Curb
Samalia Jade Wu is an experienced professional with a diverse background in operations, project management, and marketing. Currently serving as Operations Executive and Project Manager at Word on the Curb, Samalia previously contributed as PA & Operations Lead at Neuropool, focusing on building neurodivergent talent pools. Additional experience includes a role as Business Manager at Groupe Clarins, where business strategies boosted sales through exceptional customer service, and operations roles at Sephora Canada, overseeing product launches and store events. Samalia also coordinated marketing and public relations for StrainBrain, and served as Personal Assistant & Manager to Talent at Lanying Talent Agency. Samalia holds a Bachelor of Arts in Strategic Communication from Penn State University and has a foundation in beauty and creative arts from Blanche Macdonald.
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Word on the Curb
Welcome to Word on the Curb, the audience engagement agency. We specialise in providing our clients with human insights that deliver more effective and engaging creative strategies to engage with young and diverse audiences. Many brands find it tough to resonate with young & diverse consumers, often considering them as "hard-to-reach." The truth is, it’s not about the audience—it’s about having the right approach to engagement. That’s where we come in... We're a multi award-winning team of insightful individuals who have turned our passion for content creating into an agency that works with the likes of Adobe, The Open University and Just Eat to provide them with the confidence and credibility to engage with their audiences through cultural insights and creative strategies. Our edutainment framework and our Curb Community are at the heart of everything we do. - 450k followers and subscribers across social media - Dedicated database of 25,000 of our most engaged community members who we work with across insight and comms strategies Our Products: CULTURAL INSIGHT & STRATEGY - On The Pulse: Quick quantitative insights at scale that tap into what young and diverse audiences are thinking right now. - On The Curb: Get up close and personal with the community in the environments they’re most comfortable in. - On The Net: Your 360° view of the Sqwad—online, and all the time. CONTENT CREATION - Curb Classics: Get your brand in front of millions through our heritage content ideas. - Bespoke Content: Let’s co-create something impossible to ignore with your brand front and centre of the content. - Channel Build: Grow your own audience from the ground up in the channels they spend hours a day on. Give Us a Shout: Email info@wordonthecurb.co.uk to speak to one of the team.