Scott Brinker

Scott Brinker is an accomplished analyst and advisor in the marketing technology sector, currently leading chiefmartec, the foremost newsletter and blog on martech since 2008, with a readership exceeding 80,000. Brinker has served as an advisor at Workato since October 2021 and previously held the position of VP Platform Ecosystem at HubSpot from September 2017 to September 2025, where significant growth in the App Partner program was achieved. Additionally, Brinker acted as an advisor to OfferFit by Braze until its acquisition and served as the founding program chair for the MarTech Conference series from March 2014 to October 2021. Brinker holds an MBA from MIT Sloan School of Management and a master's degree in Computer Science from Harvard University.