Lana Yashkina

Lana Yashkina has extensive experience in corporate sales, marketing, and event organization. Currently, as a Senior Corporate Sales Development professional at Workday since October 2021, Lana engages with customers to assess their needs and fit for Workday solutions, previously supporting Nordic Enterprise Customers with additional products. Lana's diverse background includes self-employment as an Event Organiser and Digital Marketing & PR professional since September 2013, organizing events and managing artist bookings in Stockholm. Previous roles include Sales Specialist at Formlabs, where direct sales were managed across the Nordic and Benelux countries, Marketing & PR Manager for Tourism Malaysia focusing on branding in the Nordic and Baltic regions, and various marketing and sales positions in the travel industry. Lana holds a Master's degree in Literature, Philosophy, and Linguistics from Stockholm University, alongside multiple diplomas in business and marketing disciplines.