Marina Linares Guerrero

Marina Linares Guerrero is an experienced marketing professional with a strong background in demand generation, communications, and brand management across various industries. Currently serving as the Regional ABM Lead for South EMEA at Workday, Marina excels in designing targeted strategies for account penetration and implementing multi-channel demand generation activities. Previous roles include managing marketing initiatives at Puente Romano and Nobu Hotel Marbella, where impactful campaigns generated significant returns on investment. Additionally, Marina has held positions at Lionbridge, Starwood Hotels, AbbVie, and Abbott, focusing on strategic planning, partner relations, and marketing communications. Marina holds multiple degrees, including a Master of Science in Luxury Brand Management and an MBA in Hospitality, showcasing a diverse educational foundation in business and marketing.