Matthew M

Matthew M is a highly experienced marketing professional with a strong focus on Account-Based Experience (ABX) strategy and execution. At Workday, Matthew M led the strategic evolution and global execution of the ABX program, significantly influencing over $1B in revenue through industry-focused digital account activation. Prior roles include serving as Customer Experience Strategy and Operations Lead at Demandbase, where Matthew M enhanced customer experience through insights engine scorecards, and as Director of Demand Marketing at ObservePoint, where marketing strategies for field events were developed and executed. Matthew M holds an MBA from the University of Phoenix and a bachelor's degree from Brigham Young University-Idaho.