Nikos Drakatos

Nikos Drakatos is an experienced marketing professional with a focus on product marketing and go-to-market strategies for technology solutions. Currently serving as Director of Product Marketing for Cross-HCM Solutions & Partnerships at Workday since June 2021, Nikos leads global positioning, campaign strategies, and partner initiatives. Previous roles at Workday include Director of Product Marketing for the Experience & Foundation division and Senior Manager for Workday Peakon Employee Voice. Prior to Workday, Nikos held key positions at Peakon, Adthena, Criteo, PubMatic, and Velti, where significant contributions included establishing marketing functions, leading product transitions, and driving successful go-to-market strategies. Educational qualifications encompass a Master's degree in International Marketing Management and a Bachelor's degree in Management and Tourism from the University of Surrey, alongside further studies in hospitality and business management.