Paulina Guajardo Figueroa

Paulina Guajardo Figueroa has a diverse work experience in communication, marketing, and research roles. Paulina is currently the Head of Communication and Marketing of European Projects at IRIS Technology Solutions. Prior to this, they served as the Head of Communication and Marketing at Workdeck and AEVA (Asociación Científica para la Evaluación y Medición de los Valores Humanos), where they were also a founding partner. Paulina has also worked as a university professor at Universitat de Barcelona and as an Account Executive Senior at Persuadis. In addition, they have research experience as an Investigadora Activa at the Laboratorio de Análisis Instrumental de la Comunicación, and they have held marketing and management roles at COLORS KOKUA SL, Consorcio Red Encuentros, and GLOBIA FOODS SL.

Paulina Guajardo Figueroa has a diverse education history. In 2008, they attended Universidad Diego Portales, where they earned a bachelor's degree in Social Communication with a focus on advertising. Paulina also specialized in Strategy during their time there, completing their studies in 2012.

In the same year, they enrolled in the Academia MacPC Crossmedia Training Center, where they pursued a diploma in Web Management and Design. This program allowed their to gain skills in website creation and management, which they completed in 2013.

Throughout 2011, Paulina attended several workshops and courses to enhance their creative skills. Paulina participated in an Intensive Creativity Course in Buenos Aires, focusing on creative writing. Paulina also attended a workshop on Illustration and Creative Thinking in Advertising, further expanding their creative abilities.

In 2015, Paulina was accepted into the Universitat Autònoma de Barcelona, where they pursued a Master's degree in Strategic Planning in Advertising and Public Relations, specializing in public relations, advertising, and applied communication. Paulina completed this program in 2016.

Paulina's educational journey continued at the same university, where they embarked on a Ph.D. program in Public Relations, Advertising, and Applied Communication. Paulina began their doctoral studies in 2016 and is expected to complete their degree in 2021.

In addition to their other academic pursuits, Paulina also attended the Universidad de Chile in 2015 and completed a Postgraduate course in Digital Strategy, with a specific focus on Marketing.

Overall, Paulina Guajardo Figueroa has a rich education history spanning multiple institutions and programs, including degrees, diplomas, and specialized workshops.