Working Planet Marketing Group
Vida Jakabhazy is the Vice President and Co-Founder of Working Planet, a digital marketing analytics firm focused on improving paid advertising programs. With experience as a UI/UX Designer at Allmedia Inc. and a Research Scientist at Verisk - atmospheric and environmental research, Vida holds both a Bachelor's and Master's degree from Boston University.
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Working Planet Marketing Group
Working Planet is a quantitative digital marketing agency serving as a trusted partner in moving the needle on profit for our clients. Since 2003 Working Planet has used integration of ad network, site performance, and post-web lead and sales data combined with custom statistical modeling to provide efficiency, growth and risk management in managing and optimizing our clients' online media buys. By utilizing our clients' Net Profit as *the* marketing metric, Working Planet avoids traditional marketing pitfalls in driving aggregate profitability for clients.