WorkingTheory is a brand strategy and design consultancy founded by a Fortune 500 Global Employer Brand Leader and an Agency Chief Creative Officer with 45+ combined years leading brand and culture transformation.

We solve a specific problem: the disconnect between what companies say externally and what people experience internally. Corporate brand says one thing. Employer brand says another. Culture says something else entirely. The result is misalignment that erodes trust, inflates talent costs, and leaves leadership guessing about what's hindering growth and driving the wrong kind of attrition and disengagement.

We call our approach Connected Brand, the strategic alignment of corporate brand, employer brand, and culture into a single, coherent architecture. When those three things tell the same, trustworthy story, everything gets more efficient: recruiting, retention, engagement, and the brand itself.

We've sat in our clients' seats. Fought for buy-in, stretched thin budgets, tried to make the case for brand as a business lever instead of a cost center. 

What that looks like in practice: Connected Brand audits that map the gaps between your corporate narrative, employer brand, and lived culture. A Decision-Dynamics model that gets underneath why people are making the career choices they're making. And the creative stack: messaging, campaigns, value strategy, and employer brand systems, designed to hold that alignment over time, not just at launch.

We're here to help close the gap between what a brand promises and what people actually experience. That's where value gets created.

WorkingTheory Partners

Org chart

Teams

Offices