Magdalene Phua is an expert Value Advisor in digital transformation and a certified Design Thinking professional with 14 years of experience across the technology sector. Currently, they serve as the Director for Value Management APAC at Workiva while also coaching early talent at Gallup. Throughout their career, Magdalene has engaged with Fortune 500 companies and local customers, emphasizing a value-based approach to digital transformation. Notable achievements include receiving the SAP Value Engineering MVP award and playing a key role in establishing value advisory practices at Cisco. They hold a Bachelor of Business Administration with First Class Honours from the National University of Singapore.
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