Mauro Paretti

Mauro Paretti currently serves as the Head of Marketing for Italy at Workiva and is an Executive Member of the Pavilion Marketing/GTM Association. With extensive experience in B2B SaaS marketing, Mauro held prior roles as Senior Director of Global Field Marketing & Demand Generation at Syncron and Director of Revenue Marketing at Plume Design, where efforts focused on pipeline growth and sales alignment through targeted marketing strategies. Mauro has a proven track record in building and leading marketing functions at ServiceMax and has contributed to various organizations, including OverIT, CA Technologies, and Hewlett-Packard, with a consistent emphasis on demand generation and account-based marketing. Mauro's educational background includes a Master's degree in Business Administration from MIP Politecnico di Milano and a Master's degree in Marketing and Market Analysis from Università degli Studi di Milano-Bicocca.