Sarah Hughes

Sarah Hughes has a diverse work experience in the marketing and product domains. Sarah is currently serving as the Director of Demand Generation at Spiff Inc since May 2023. Prior to this, they worked as the Head of Marketing at Worknet starting from October 2022. Before that, Sarah held the position of Senior Product Marketing Manager at Spiff Inc from January 2022 to October 2022.

Sarah's experience also includes working at ZoomInfo, where they served as the Senior Product Marketing & Launch Manager from December 2020 to October 2021. In this role, they developed and executed strategic Go-To-Market plans, ensured cross-functional alignment, and established KPIs for product launches. Sarah also held positions as a Product Marketing Manager and Product Launch Manager at ZoomInfo.

Before their time at ZoomInfo, Sarah worked as an Onboarding Specialist at CommerceHub from December 2017 to May 2018. Prior to that, they had a role as a Talent Acquisition Partner and an Account Executive at Autotask Corporation from April 2016 to December 2017.

Sarah's expertise lies in product marketing, launch planning, strategic Go-To-Market strategies, and cross-functional collaboration. Sarah has successfully developed compelling narratives and value-based content to support the buyer's journey and drive company results. Sarah has also demonstrated strong leadership skills in their role as the Head of Marketing at Worknet and is currently responsible for demand generation as the Director of Demand Generation at Spiff Inc.

Sarah Hughes attended the University at Albany, SUNY from 2012 to 2014 and obtained a Bachelor of Arts (B.A.) degree in Political Science and Government with a focus on Public Law. Prior to attending Albany, SUNY, they briefly attended the Rochester Institute of Technology in 2011-2012, where they studied Criminal Justice/Police Science.