Steven C. Strickland

Steven C. Strickland has played a leading role in the growth of the fitness industry for over thirty years. He has a distinctly unique perspective in the areas of club design, development, operations and equipment requirements.

Steven began his career as a fitness trainer and club salesman in May 1976 while attending Clemson University. With his hard work and perseverance, he quickly became the company’s top producer and was promoted to the position of General Manager at the age of twenty. His great success allowed Steven to purchase his first health club, Nationwide Fitness Center, at the young age of twenty-four. Over the next few years, the success of Nationwide and the vision of its owner gained the attention of the industry leader, Health & Tennis Corporation of America. Steven’s commitment to excellence in the field led to a very successful decade-long partnership with HTCA as he and his team developed the Richard Simmons Anatomy Asylum club concept in both the Chicago and Atlanta market areas and later in large club operations in Dallas. His accomplishments with HTCA led to Steven joining the leading fitness equipment manufacturer, Nautilus International in 1991. In his position as Southeastern Regional Sales Manager, Steven was the company’s top producer for five consecutive years. During his time with Nautilus, Steven perfected his unique skills in the areas of club concept, design and equipment placement for any given environment.

In 1995, Steven founded Commercial Fitness Products, Inc., an Atlanta-based distributor of a broad range of commercial fitness equipment and flooring. Steven’s years of experience in club design, layout, and seamless operations has played a key role in the eventual development of WORKOUT ANYTIME’s unique concept and design.

Steven co-founded WORKOUT ANYTIME, Inc. in 1999 with fellow fitness veteran, John Quattrocchi. After five years of success and development of the model, they began franchising the concept through Workout Anytime Franchising Systems, LLC. Today, Steven’s vision of smaller "boutique" fitness facilities focused on customer convenience and value has become the leading trend of the industry. Steven was awarded the fitness industry's prestigious Distinguished Service Award by the National Fitness Trade Journal in recognition of his contributions to the industry.