Jim Paglia

Jim Paglia is President and CEO of In’s & Out’s LLC (DBA) Brands That Stand, a strategic consulting firm he founded in 1995 to focus on guiding and aligning brand strategy.

Prior to In’s & Out’s, Jim had a lengthy career with various major advertising and public relations firms, overseeing national and global brands. He later formed Tassani & Paglia, an integrated marketing communications firm that grew to over $50 million in annual billing.

An in-demand consultant, speaker, workshop facilitator and university lecturer, Jim has represented clients in industry-leading companies and organizations such as American Express, Brunswick, Center for Disease Control, First Alert, IBM, Inland Steel, McDonald’s, Walt Disney World, Wendy’s, Workhorse Custom Chassis (Formerly GM Truck Body Div.), United Soccer Coaches, and many universities. He specializes in consulting with national nonprofit groups including the International Mentoring Association, the March of Dimes, the National Museum of Health and Medicine, and the Network for Teaching Entrepreneurship (NFTE), as well as state and municipal government entities. Jim has contributed to many strategic plans for clients in a wide range of industries and businesses.

Jim served as the first Chairperson of the Board at G2 Development of Michigan, where he is an investor. G2 operates under the brand names 7Engines and Steampop and is a cannabis grow, processing and retail business that runs in a consumer dispensary and an eight-acre indoor grow and processing facility.

A strong proponent of youth sports, Jim enjoys coaching soccer at the youth, high school, and college levels. In addition, he is deeply involved in the professional game through client engagements in North America and Great Britain. Jim is also the bestselling author of A Guide to Volleyball Basics which was widely distributed in the packages of the leading volleyball equipment and apparel manufacturers and is now available as a free download on the U.S. Volleyball website.