Igor Pavlovic

Igor Pavlovic is an experienced product manager currently at Insightful since January 2024, with prior roles as product owner and product launch coordinator at TCP Software from October 2021 to December 2023. Igor has a diverse background in digital marketing, having worked as a digital marketing specialist at Mireia Playa, where a focus was placed on optimizing content production and email marketing strategies. While at SAP, Igor contributed to digital funnel optimization for the EMEA region and engaged in chatbot automation initiatives. Earlier experiences include managing digital accounts for The Coca-Cola Company at Žiška and executing campaigns for Erste Bank’s mobile app at Executive Group. Igor holds a master’s degree in Marketing and Sales from both EAE Business School and Universitat Politècnica de Catalunya, along with a bachelor's degree in Journalism and Communications from the Faculty of Media and Communications.