Workshop Digital
Christopher A. LaRoche currently serves as the Director of SMB Solutions at Workshop Digital, where a new division was launched, achieving positive revenue in its first year. With extensive experience in digital marketing, LaRoche previously held roles at Seer Interactive as the Paid Media Channel Team Lead and Senior Account Manager, where strategies led to significant client success, including a 300% increase in lead generation for a healthcare client. Earlier positions include Account Coordinator and Traffic Coordinator at MGH, INC., and Crew Leader at Adventure Aquarium. Christopher A. LaRoche holds a Bachelor of Arts in Advertising from Rowan University.
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Workshop Digital
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At Workshop Digital, we believe passion drives powerful results. While many agencies highlight their data-driven approach, we consider that table stakes — we focus on what truly matters: outcomes, relationships, and innovation. What sets us apart is our people-first philosophy. Our team is made up of collaborative, curious experts who value transparency and long-term partnership. We work closely with clients to ensure every decision aligns with business goals, and we continuously push boundaries through testing, learning, and innovation. What We Do We specialize in Performance Marketing, SEO, and Analytics for brands looking to scale efficiently and strategically. Our services include: Search Engine Optimization (SEO) Full-Service SEO Strategy Technical SEO Audits & Implementation Local SEO & Listings Website Launch & Migration SEO Content Audits & Production Strategy Paid Media (PPC & Programmatic) Paid Search: Google Ads, Microsoft Advertising Shopping Ads: Google & Microsoft Display & Video: YouTube, Demand Gen, GDN Paid Social: Meta, LinkedIn, Twitter/X, TikTok, Reddit, Pinterest Programmatic & Native: StackAdapt, Simpli.fi, The Trade Desk, Dianomi Performance Creative Design & Testing Analytics & Measurement Digital Strategy & Channel Diagnostics Dashboarding (Looker Studio, Tableau) Conversion Tracking & Closed-Loop Reporting Google Analytics (GA4), Tag Manager (GTM), Adobe DTM Data Governance & Cookieless Strategy UX/Behavior Analysis, CRO, Visitor Path Analysis Call Tracking & Attribution Modeling