Tania F.

Tania F. has a diverse and extensive work experience in marketing and strategic advisory roles. Tania currently works as a Fractional Chief Marketing Officer at Independent Marketing Consulting, where they collaborate with startups to develop growth and marketing strategies. Tania specializes in working with founders from seed stage to Series D and focuses on customer-centered approaches to drive improvements in GTM strategy, brand, and marketing team efficiency.

Prior to their current role, Tania served as the Head of Product Marketing (VP) at Varo Bank, a fintech company dedicated to strengthening community financial wellbeing. Tania played a crucial role in the company's growth, contributing to its ranking as the 7th fastest-growing company on the Inc. list.

Tania also worked as a Strategic Advisor at Imperative, an early-stage startup focused on peer coaching platforms. During their time there, they worked closely with the CEO to develop a customer-centric entry and growth strategy, value proposition, messaging, and GTM plan to help the company compete and win prestigious tech clients.

Before joining Independent Marketing Consulting, Tania gained valuable experience at notable companies such as Amazon, Microsoft, and Expedia. At Amazon, they held the position of Global Head of Brand and Product Marketing, where they built a marketing team and successfully executed a data-driven strategy, resulting in a 4x category growth in the first year. Tania also led the Brand and Marketing Team responsible for the launch of various Kindle devices, exceeding sales goals and increasing category sales.

During their time at Microsoft and Booking.com, Tania worked as a consultant, collaborating with senior team leaders to develop and execute marketing strategies to increase brand awareness and growth in the U.S. market.

At Expedia, Tania served as the Director of Emerging Markets, leading the development and execution of a strategic vision to drive short-term and long-term results. Tania managed an agency network and implemented integrated campaigns focused on brand building, digital marketing, social media, and PR.

Tania's career started at Microsoft, where they worked as a Sr. Product Marketing Manager for Microsoft Office and Microsoft Dynamics. Tania developed research-based positioning and messaging for integrated campaigns, collaborating with advertising and field teams to deliver measurable results.

Prior to their corporate experience, Tania worked as a Faculty Research Assistant in Consumer Marketing at the University of Virginia Darden School of Business.

Tania F. has pursued an MBA in General Management and Marketing from the University of Virginia Darden School of Business. Additionally, they have also completed a program in Digital Marketing Strategies: Data, Automation, AI & Analytics from Kellogg Executive Education.