Workwear Group
Justin Williams is an experienced digital marketing professional with a strong focus on eCommerce and social media strategy. Currently serving as the Senior Digital Marketing & eCommerce Manager at Workwear Group since November 2020, Justin drives growth for the iconic Australian brands Hard Yakka and KingGee, leading a team to enhance online brand desirability and manage various digital marketing initiatives. Prior experience includes roles as Digital Marketing Team Lead at Festool Australia, Head of Social Media at J. Walter Thompson Worldwide, and positions at carsales.com.au. Justin holds a Bachelor of Business with a major in Marketing from Swinburne University of Technology.
Workwear Group
For over a century, we've outfitted millions worldwide. We have iconic Australian heritage brands we are proud of: KingGee, Hard Yakka, NNT, and Workwear Group Uniforms. Owned and backed by Wesfarmers, we are proud to be the trusted partner in workwear. Every day, our diverse and talented team creates world-class workwear that helps someone, somewhere, be a part of something. We strive for the best in ethical production, sustainability, and sourcing, ensuring our workwear isn’t just good for people, but better for the planet too. Our brands are proudly stocked in over 1,000 retail outlets nationwide and we are the go-to uniform solution for some of the most recognisable businesses across Australia and New Zealand, while we rapidly expand internationally.