Alberto Echeverría

Alberto Echeverría has extensive work experience in performance and CRM marketing, as well as digital media planning and management. Alberto has worked at various companies, including Urbvan, Worky.mx, IPG Mediabrands, CEREBRO SMART MEDIA, Wolderm, and Televisa. At Urbvan, Alberto holds the role of Performance & CRM Marketing Sr. Specialist. Prior to that, they worked as a Performance Marketing Specialist at Worky.mx, where they managed the day-to-day creation and optimization of paid advertising campaigns, developed creative content, and identified key audiences to enhance brand performance. Before Worky.mx, Alberto served as a Digital Media Supervisor at IPG Mediabrands. Additionally, they have experience as a Digital Media Planner and Social Media Manager at CEREBRO SMART MEDIA, a Business Analyst at Wolderm, and held project management positions at Televisa.

Alberto Echeverría completed a Bachelor's degree in Marketing from Escuela Bancaria y Comercial, with a specialization in Mercadotecnia. Alberto attended the school from 2015 to 2016. Prior to that, they also attended the same institution and earned a Bachelor's degree in Marketing from 2012 to 2014.

In terms of additional certifications, Alberto obtained a certification in "Conectados - Analytics" from Mediabrands in December 2020. Additionally, they completed an advanced course in Google Analytics from Google in February 2023. Alberto also obtained the "Twitter Flight School Video Badge" certification from Twitter in August 2020.