Briona Fields

Briona Fields is a seasoned brand and partnerships leader currently serving as the Founder and Brand Experience Strategist at COVYR Group, where they design positioning frameworks and impactful campaigns for beauty, entertainment, and lifestyle brands. They are also the Director of Customer Success and Brand Growth at Workzone, focusing on customer engagement strategies within a multi-million-dollar SaaS portfolio. Previously, Briona worked at State Farm as a Marketing Operations Manager and later as a Client Engagement & Commercial Sales Lead, developing client retention and sales strategies. Their experience also includes roles in logistics and program management, and they are pursuing degrees in Political Science and Business Administration.