Jakob Larsen

As CEO of the Danish Athletic Federation for the last 12 years Larsen has grown revenues by 800% and transformed the organisation from a traditional national governing body to an agile project-based organisation with an innovative performance system. He and his team have invested in hosting several significant road races and other events, including the Schools Olympics, the Royal Run, the Copenhagen Half Marathon and two World Athletics Championships (World Athletics Half Marathon Championships in 2014 and the highly acclaimed World Cross Country Championships in 2019).