World Defense Show
Khaled Al-Masri is a seasoned professional with extensive experience in customer experience and digital marketing management. Currently serving as the Senior Customer Experience Manager at World Defense Show since March 2023, Khaled has effectively developed strategies to enhance attendee journeys and established exclusive accommodations for participants. Prior roles include Associate Director at OMD MENA, Digital Marketing Manager at Kuwait Food Company (Americana), and Digital Manager at PHD. In these positions, Khaled managed high-profile accounts, optimized performance campaigns, developed strategic media plans, and contributed to significant business wins for clients like Papa Johns and PUBG. Further experience at Havas Media Group involved leading digital campaigns and strategies for major clients, while earlier roles at Media Edge focused on brand awareness and engagement within the automotive sector. Khaled's comprehensive skill set in digital marketing and strategic development underpins a successful career in dynamic market environments.
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World Defense Show
Founded by Saudi Arabia’s General Authority for Military Industries (GAMI), #WDS2024 will showcase the future of defense through technological developments from around the globe. Experience a wealth of unique networking, world-class show features and dynamic demonstrations, with the platform that brings industry leaders, major players, governments and defense startups together under one roof.