Amira Azzouz

Global Shaper at World Economic Forum

Amira Azzouz is a dynamic entrepreneur and leader in the beauty and digital media sectors, currently serving as the Founder of ZYNAH.me since December 2021, where ZYNAH has become MENA's top personalized beauty destination, catering to over 100,000 users across 30 cities and introducing AI-driven personalization and expert services. As a Global Shaper with the World Economic Forum since February 2015, Amira actively participates in a network dedicated to women's empowerment, technology innovation, and youth engagement, while contributing to Sustainable Development Goals related to gender equality and economic growth through collaborative initiatives. Additionally, Amira founded and manages Fustany, the region’s first women-centric digital media platform, which boasts over 2,000,000 monthly active users and has achieved significant growth through impactful content campaigns. Amira holds a Bachelor's degree in Communication Engineering from The German University in Cairo.

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World Economic Forum

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The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests.


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