Tui Williams

Global Shaper at World Economic Forum

Tui Williams is a multifaceted professional with extensive experience in somatic therapy, coaching, and community-driven initiatives. As Co-Founder of held, Tui employs innovative approaches to trauma therapy based on the latest scientific insights, aiming to enhance individual healing and understanding. Tui also leads Tui Williams Somatic Therapy and Couples Therapy, providing personalized therapeutic services. Co-founding The Pākehā Project, Emerge Institute, and The Social Experiment, Tui focuses on decolonization, systemic change, and collaborative problem-solving. In addition, Tui serves as Director of Unity House NZ, a role dedicated to transforming leadership across various levels. Tui's commitment to social impact is further reflected in involvement with the World Economic Forum as a Global Shaper. Tui's educational background includes degrees in Somatic Experiencing, Integral Coaching, and Economics from the University of Canterbury.

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World Economic Forum

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The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests.


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