Alistair Hogg

Alistair Hogg is an accomplished digital and social media strategist with extensive experience in leading content and communication initiatives for global sports organizations. Currently serving as a Social Media Consultant for World Lacrosse, Alistair is focused on developing a digital growth roadmap in anticipation of the sport's return to the Olympic Games in 2028. As Executive Director of Sunday Red Digital, a consultancy specialized in digital strategy for sports entities, Alistair has supported numerous federations and leagues in enhancing audience engagement and commercial value. Previous roles include Global Social Media Lead at FIBA, where audience growth and commercial success were achieved across 200+ national federations, and Digital Content Manager at the International Cricket Council, where Alistair led strategies for over 80 million fans. Educational credentials include a Master's Degree in Commercial Law from the University of Melbourne and a Bachelor's Degree in Communication from RMIT University.