Florence Koay has extensive experience in business development and sales, currently serving as Regional Sales at World Micro Components since April 2012, focusing on client relationship building and market expansion. Prior to this role, Florence held various positions including Account Manager at Saiyakaya (M) Sdn Bhd, Business Development Manager at Hinko Photoelectric Sdn Bhd, and Business Development Executive at Sealed Air Corporation, where responsibilities ranged from customer acquisition to technical training and product demonstrations. Additional roles include Office Manager at KSC Engineering, Business Development Executive at Aident Corporation Sdn Bhd, and Sales Executive at Nidec Copal Sdn Bhd, all contributing to a well-rounded expertise in sales, customer service, and market strategy development. Florence has an Advanced Diploma in Finance, Accountancy, and Banking from PERKIM GOON.