World of Good Brands
Yelena (Fortenko) Sersch is an experienced professional in business development and programmatic partnerships, currently serving as the VP of Business Development & Programmatic Partnerships at World of Good Brands. Prior roles include VP of Business Development for North America at MOBKOI, and Senior Director of Strategic Publisher Development at LiveRamp. Yelena has also held several positions at OpenX, including Senior Director and Director of Business Development focused on mobile, as well as Senior Manager of Business Development in the mobile sector. Yelena's career began at RockYou as a Senior Mobile Publisher Manager. Yelena holds a Bachelor of Science degree in Marketing from the University of Pittsburgh.
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World of Good Brands
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World of Good Brands is a human connections company bringing access to traditionally aspirational categories across health, wellness, art, design, and travel. Through serviceable editorial, experiences, media, and commerce, we translate the chaos of the modern world into inspiration applicable to everyday life. We help people digest the big — and find the significance in the small. While the traditional media landscape broadcasts, we narrowcast: closing the aperture on the communities, conversations, and connections that bring color and meaning to our worlds. Join us as we create a new paradigm for experiential media and commerce that blends physical and virtual — allowing audiences to access from wherever they are and take a piece with them wherever they go. World of Good Brands includes House of Good, Well+Good, LIVESTRONG.com, Hunker Home, Only In Your State, and Good Collective.