The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. 

UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development.

UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.

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World Tourism Organization (UNWTO)

Zurab Pololikashvili

Garry White

Rahul Roy Mathew

Kojo Bentum-Williams

Katsuhisa Ishizaki

Sandra Carvao

Clara van der Pol

Reza Rakhshemah

The Tourism Market Intelligence and Competitiveness team at the World Tourism Organization (UNWTO) is responsible for analyzing global tourism trends, providing actionable insights, and fostering the development of competitive and sustainable tourism policies. They conduct research, generate market knowledge, and offer technical assistance to member countries to enhance their tourism strategies, ultimately aiming to advance economic growth, inclusive development, and environmental sustainability in the tourism sector.

Tourism Market Intelligence And Competitiveness

Innovation, Education, and Investments Team

Project and Specialist Team

Tourism Market Intelligence And Competitiveness

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Team members

Other teams at World Tourism Organization (UNWTO)

Innovation, Education, and Investments Team

Project and Specialist Team