Worldplay
Craig Slater has a diverse work experience spanning different industries. Craig was the Director of Marketing and Communications at Worldplay from June 2014 onwards, where they led the Creative Marketing and Video Production teams. Craig also developed international marketing strategies to enhance Worldplay's brand in North America and provided creative direction for marketing campaigns. Prior to that, they worked at MNP from September 2010 to June 2014, initially as a Digital Marketing Lead and later as the Manager of Digital Marketing Strategy. Before MNP, Craig was a Digital Strategist and Webmaster at CBS Designs from 2008 to 2010. Craig'searlier roles include being a Fixed Income Trading Analyst, Compliance Analyst, and Jr. Analyst at Franklin Templeton Investments from 2005 to 2008.
Craig Slater completed their Bachelor of Commerce degree with a major in Finance at the University of Calgary from 2002 to 2006. In addition, they obtained certifications in Email Marketing and Inbound Marketing from the HubSpot Academy in January 2020.
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Worldplay
Worldplay Communications operates as a disruptive online video platform and software-as-a-service provider. It enables organizations to leverage the explosive growth trends of online video and to realize the measurable impacts that video content has on target audience engagement. Content owners can use the Worldplay Video Platform (“WVP”) tomonetize their video assets via content memberships, advertising, channel subscriptions, and pay-per-view access with an unprecedented TV channel-like and feature-rich experience for viewers. Organizations can enhance their product/service, sales, and marketing communications. The cost-effective design of the platform strategically targets small and medium-sized enterprises (“SMEs”) to affordably enter the OVP market previously dominated by large enterprises. Worldplay’s technology provides a controlled and branded access point which removes the loss of control and frustration of hosting and managing videos on traditional webpages or cluttered social media platforms.