Reef Urfali is a skilled product operations manager currently with WorldRemit since October 2020. Prior experience includes serving as an innovation risk manager for NatWest Group, where support was provided to Bó, a digital bank focused on maintaining safety and operational readiness. Reef has also worked as a product strategy consultant at Plan Strategic, supporting notable clients like Ford and Samsung, and held roles in business development and partner management at the International Development Company for Oil Equipment. Educational qualifications include a master’s degree in product design from Central Saint Martins, a Bachelor of Engineering in mechanical engineering from the American University of Beirut, and training in culinary arts from Le Cordon Bleu London.
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