WorldSkills UK
Kristina Georgieva ACIM CMtr is a seasoned marketing professional currently serving as the Senior Digital and Marketing Manager at WorldSkills UK since September 2023. With a robust background in developing and executing comprehensive marketing strategies, Kristina has led internal projects, optimized the customer journey, and managed digital content and social media engagement. Previously, Kristina was the Marketing Manager at the University of East London, where significant contributions were made in brand positioning, digital audience growth, and marketing automation. Freelance experience included managing comprehensive consumer research and brand strategies. Kristina's career began at A1 Telekom Austria Group, where notable achievements in sales management and customer retention were accomplished. Kristina holds a Diploma in Digital Marketing from Oxford College of Marketing, a BA (Hons) in Business Management (Marketing) from the University of East London, and a Bachelor's degree in Marketing from the University of Plovdiv "Paisii Hilendarski."
WorldSkills UK
WorldSkills UK is an independent charity and a partnership between employers, education and governments. Together, we are using international best practice to raise standards in apprenticeships and technical education so more young people and employers succeed. We’re a proud member of WorldSkills, a global movement of over 80 countries. WorldSkills supports young people across the world via competitions-based training, assessment and benchmarking, with members’ national teams ultimately testing their ability to achieve world-class standards in the biennial ‘skills olympics’. The insights we gain from training as part of this global network helps us raise standards across the UK. We inspire young people, whatever their background, to choose high-quality apprenticeships and technical education as a prestigious career route. We develop educators, by sharing international best practice, to deliver high-quality training and assessment. We innovate to help employers by benchmarking with skills systems from across the world to inform policy and practice, ensuring high-quality skills and boosting the UK economy.