Andreia Vaz is a seasoned marketing innovation director with over 25 years of experience in brand strategy and customer experience. Currently serving as the Head of Brand & CX at Worten, Andreia leads a team of 58, focusing on delivering exceptional brand experiences and innovative communication strategies. Previously, Andreia held leadership roles at Nestlé, where responsibilities included driving innovation and digital transformation, as well as managing global brand development at Merlin Entertainments. Andreia's career has been marked by a commitment to creativity and strategic insight, with a strong emphasis on consumer trends and market opportunities.
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