Carolina Gonçalves da Costa

Carolina Gonçalves da Costa is a skilled marketing professional with experience in digital marketing and community management. Currently serving as a Performance Marketing Acquisition | Paid Media Specialist at Worten Portugal since February 2023, Carolina develops digital communication strategies and manages Paid Media campaigns across various platforms, focusing on e-commerce traffic acquisition. Prior experience includes a role as Digital Content & Community Manager at Lidl Portugal from January 2021 to February 2023, where Carolina managed YouTube content, social media communities, and collaborated with agencies for digital content production. Carolina's career began with an internship at Via Brandworkers, laying the foundation for expertise in digital marketing. Carolina holds a postgraduate degree in Digital Marketing from ISEG - Lisbon School of Economics & Management and a bachelor's degree in Audiovisual and Multimedia from Escola Superior de Comunicação Social.