Inês Morais is an experienced professional in eCommerce and digital business, currently serving as a Conversion Rate Optimization Technician at Worten Portugal since September 2022. Inês has previously held roles including eCommerce Business Technician and Digital Business Sales Trainee, focusing on enhancing online sales growth in the Spanish market through on-site communications and performance analysis. Prior experience includes a Knowledge Management Internship at PwC Portugal, where Inês contributed to research projects and market activation support. Inês was also involved in the Marketing Department at ISCAC Junior Solutions and participated in the CBS Business Week job fair. Educational qualifications consist of a Master's degree in Management from Iscte - Instituto Universitário de Lisboa and a Bachelor's degree in Business Management with a focus on Marketing from Coimbra Business School, along with studies in Business Management and Informatics Engineering from other institutions.
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