WORTHI
Lafonzo Spigner is a seasoned social strategist with extensive experience in leading social media and community management for notable brands such as Riot Games and various clients at Edelman. Currently serving as a Senior Social Strategist at WORTHI, Lafonzo specializes in social strategy for Max’s @humanbyorientation and @sceneinblack. Previous roles include a Senior Social Strategist position at Thinkingbox focused on Riot Games and a Social Manager role at Ayzenberg, where community management and social strategy were tailored for League of Legends. Lafonzo also has a strong foundation in marketing and engagement from a founding position at Campus Tulsa, where strategic social initiatives were developed for the non-profit sector. Educational credentials include a Bachelor of Arts in Public Relations from the University of Oklahoma.
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WORTHI
Worthi is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. We implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop. Oh, and we're Black owned and BIPOC/LGBTQ+ operated ✊🏾 Let's do some #WorthiWork