WORTHI
Ayanna Haynie is a seasoned professional in public relations and marketing, currently serving as the Multicultural Publicity Manager at WORTHI since September 2023. Prior to this role, Ayanna held positions such as Account Executive and Junior Publicist at Allied Global Marketing, where responsibilities included managing publicity campaigns for major clients like Hulu and Netflix. Additionally, Ayanna has experience as a Freelance Publicist, branding consultant for Nike’s HBCU Yardrunner's campaign, and has worked in various capacities within public relations, including Brand Partnerships Assistant at AB MEDIA GROUP and Public Relations Assistant at The Cream Agency, where high-profile clients were managed. Ayanna's career began with internships at Aramark Corporation and Enterprise Holdings, progressing through roles that emphasize strategic communication and marketing. Ayanna holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Delaware State University.
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WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork