WORTHI
Bree Jones has a diverse work experience in the field of public relations and communications. Bree has held various roles with different companies, starting their career as a Jr. Publicist/Assistant at xPose PR in 2011. Bree then worked as a Public Relations Intern at Symantec in 2011, where they served as a direct PR liaison and handled tasks such as measuring brand visibility, conducting competitive research, and creating press releases. In 2012, they joined Cashmere Agency as a Public Relations Coordinator and later became a Publicist, where they focused on brand communications and media relations for clients in various industries such as QSR, spirits, lifestyle, TV/film, and non-profit. From 2015 to 2017, they worked at PMK•BNC as an Account Executive and then as a Senior Account Executive, implementing influencer campaigns and securing media visibility for beverage, entertainment, and lifestyle brands. Bree then joined Metro Public Relations in 2021 as a VP, Consumer Communications and Culture, leading strategy and execution for cultural initiatives of clients such as Facebook, Instagram, and Disney+. In 2022, they moved to Zeno Group as a Vice President, Multicultural Media, where they focused on engaging audiences of color through earned media tactics and multicultural media relations. Currently, Bree Jones is working at WORTHI as the Vice President of PR & Communications.
Bree Jones attended Beverly Hills High School from 2004 to 2008. Bree then went on to pursue a Bachelor of Arts degree in Public Relations at the University of Southern California from 2008 to 2012.
WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork