WORTHI
Cesar Camacho is a Creative Producer at WORTHI since September 2023, previously serving as a Consultant at Need Pastel and as the Social Media, Influencer & Celebrity Partnerships Manager at H&M Communications. With a strong background in social and influencer marketing, Cesar held roles at Real Chemistry, Edelman, and Golin, managing campaigns and developing influencer strategies. Cesar's experience includes producing radio programs at Univision Communications Inc. and co-hosting a show, while also working in public relations for various clients. Holding a Master’s degree in Public Relations and Advertising from DePaul University, Cesar brings comprehensive expertise in digital strategies and media relations.
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WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork