WORTHI
Lana Adams has a diverse work experience in the creative production industry. Lana currently holds the position of Director, Creative Production at WORTHI since September 2023. Prior to that, they worked as a Content Strategist at WORTHI from September 2022 to September 2023. Lana also has experience as an Owner/Executive Producer at LA Multimedia, LLC since December 2015. In this role, they handled various tasks such as writing, editing, producing, and directing commercials, short films, and web series. Lana was also responsible for curating audience-specific copy for digital activations, creating digital assets for social media pages and client databases, and managing social media campaigns. Previously, they worked as a Freelance Copywriter/Content Strategist at Zeno Group from June 2022 to September 2023, and as a Creative Producer at Wieden + Kennedy from October 2022 to January 2023. Lana's other experiences include working as a Sr. Content Producer/Writer at Netflix from February 2020 to May 2022, Digital Content Editor at the City of Philadelphia from February 2020 to January 2021, Social Media Manager at Sporty Marketing Group from October 2019 to July 2020, Assistant Social Media Manager at BLACK GIRLS ROCK! from January 2019 to January 2020, Film Festival Director at People's Emergency Center from October 2019 to November 2019, and Freelance Writer at Because Of Them We Can from June 2019 to October 2019. Overall, Lana Adams has gained extensive experience in various creative production roles throughout their career.
Lana Adams earned a Bachelor's degree in Broadcast Journalism from Temple University, where they studied from 2007 to 2011. In addition to their degree, Lana also obtained certifications as a Licensed Mixologist from the Main Line Center for Bartending in 2018, and as a Certified Production Assistant from the Open Rivers Film Academy in 2015.
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WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork