WORTHI
Myles Worthington has a diverse work experience spanning various companies and roles. Myles is currently the CEO and Founder of WORTHI, a company specializing in ethnographic marketing, communications, and content. Prior to this, Myles worked at Netflix as the Head of Global Audiences, Brand & Editorial Marketing, where they led a global team in creating conversations about Netflix and fostering connections with target audiences. Myles also held the position of Director and Manager of Brand & Editorial Marketing at Netflix, where they focused on building and protecting the Netflix brand and promoting titles through owned channels. Before Netflix, Myles worked at Golin as a Senior Manager, where they focused on sports, fitness/wellness, and lifestyle marketing and communications for brands like Clif Bar & Company. Myles also worked at M&C Saatchi Sport & Entertainment as an Account Supervisor, supporting brands' communications initiatives related to fitness, active lifestyle, and sports. Myles' earlier experience includes working as a Senior Account Executive at Ketchum, primarily with Gillette on strategic communications and media relations. Myles played a key role in securing new business wins for the agency.
Myles Worthington has a Master of Science (M.S.) degree in Public Relations & Corporate Communication from New York University. Myles also holds a Bachelor of Science (B.S.) degree in Marketing from Fordham University. Prior to college, they attended Brophy College Preparatory for their high school education.
WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork