WORTHI
Ravelle Worthington has had an extensive work experience, starting in 2010 as a Freelance General Assignment Reporter at City of Torrance, CitiCABLE 3, where they researched story ideas, conducted interviews, and wrote news stories. Ravelle then worked at Do Something as a Managing Editor from 2012 to 2014. In 2015, Ravelle was the Managing Editor, NYC at Mommy Poppins. From 2013 to 2022, they worked as a Freelance Editor & Writer, covering various topics for popular women's interest sites. In 2017, Ravelle founded and became the CEO of Mommy Brain, a digital education and mental wellness platform for mothers. Currently, they are serving as the Chief Content Officer at WORTHI, where they oversee the company's content pipeline and creates original TV and film scripts.
Ravelle Worthington completed a BA in Communications & Media Studies at Fordham University from 2005 to 2009, followed by an MA in Public Communications from the same institution in 2009-2010.
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WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork