WORTHI
Tess Garcia's work experience includes roles as a Community Management & Voice Lead at WORTHI since March 2023, a Producer at Going Mental with Eileen Kelly since June 2022, a TikTok Manager & Content Strategist at Larroude Inc. from July 2022 to April 2023, a Freelance Contributor and Weekend Contributor at Teen Vogue from April 2017 to June 2022, a Writer at Netflix's Con Todo from February 2022 to May 2022, a Brand Voice Writer at Victoria's Secret from November 2021 to February 2022, various roles as an ECommerce Writer, Committee Member, and Editorial Intern at Meredith Corporation from June 2019 to October 2021, a Style Editor at The Michigan Daily from December 2017 to January 2019, an Editorial Intern at V Magazine and VMAN from January 2018 to August 2018, and an Intern at Clark Park Coalition from September 2017 to December 2017.
Tess Garcia attended Bloomfield Hills High School from 2012 to 2016. Tess then went on to study at the University of Michigan College of Literature, Science, and the Arts from 2016 to 2020, earning a Bachelor of Science degree in Communication and Media Studies, as well as Social Theory and Practice. Tess also obtained a certification as a WSJ Noted. Adviser from The Wall Street Journal in 2020.
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WORTHI
WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences. Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond. At WORTHI, we believe that: - Representation Will Always Matter - The Global Majority Is The Key To Longevity - Inclusive Marketing Is Growth Marketing - Specificity Is Power - Intentionality Yields Universality - Authenticity Is Nothing Without Consistency The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates. Oh, and we're Black owned ✊🏾 Let's do some #WorthiWork