Fede Ponce

Fede P. is an accomplished design and UX professional with extensive experience in leading innovative projects across various industries. As Director at Woven by Toyota since December 2020, Fede oversees a team of researchers, designers, and engineers to advance human-centered design in mobility and smart cities. Previously, Fede served as Design Director at Fantasy and as Founder of High Res Hype Inc, providing UX and UI services to numerous clients in the entertainment sector. Fede has held senior consulting roles with prestigious automotive companies, including Mercedes-Benz, INFINITI, and Nissan, focusing on advanced technology and future vision projects. Fede's experience is complemented by a strong educational background, with degrees from respected institutions such as MIT and UCLA, enhancing expertise in design, neuroscience, and finance.