Nicole Segura

Nicole Segura has a diverse and extensive work experience. Nicole is currently working as a Product Marketing Specialist at Wovenmedia, where they analyze the product and creates UI/UX strategies, measures product performance, and develops competitor profiles and industry trends.

Prior to this, Nicole worked as a Digital Marketing Analyst at Historia Clínica, where they analyzed user feedback to make meaningful product improvements and led the technical development working with engineering. Nicole also planned and executed online marketing campaigns, doubling the number of new accounts created compared to previous periods.

Before that, Nicole worked as a Project Manager at Cadem, where they managed workstreams and coordinated cross-functional teams. Nicole analyzed customer satisfaction data and provided high-quality reports for multiple industries, and discovered insights to improve client services.

Nicole also has experience as an Academic Assistant at Pontificia Universidad Católica de Chile, where they supported various roles such as Business Management and Strategy, Marketing II Assistantship, Integrated Marketing Communications, and Marketing Lab. Nicole assisted with quantitative studies, supported postgraduate students in creating marketing plans, and helped with human resources administration.

Additionally, Nicole has entrepreneurial experience as the CEO & Co-Founder of Bobby's Pet Bike. Nicole identified a market gap for premium natural treats for pets and founded a startup based on research. Nicole conducted product research and consumer interviews, developed a product prototype, designed a marketing campaign, and determined distribution channels and logistics.

Nicole also gained internship experience at Cencosud S.A.

Overall, Nicole has a strong background in product marketing, digital marketing, project management, academic assistance, and entrepreneurship.

Nicole Segura's education history includes a Professional Diploma Program in Marketing Management & Digital Marketing from the University of California, Berkeley in 2020. Prior to that, they obtained a Business Administration Degree with a focus on Business Administration from Pontificia Universidad Católica de Chile from 2010 to 2015.

In addition to their formal education, Nicole Segura has obtained several certifications. In July 2021, they obtained the Product Analytics Certification (PAC) from Product School, Inc. and Mixpanel. In April 2021, they completed the Figma: User Interface Design Essentials - UI/UX Design course from Udemy and the Tableau Essential Training (2020.1) course from LinkedIn. In August 2019, they completed the SQL for Data Science course from the University of California, Davis on Coursera. In July 2019, they obtained an EF SET English Certificate with a score of 78/100 (C2 Proficient) from EF Standard English Test (EF SET). Nicole also completed the Taller de Marketing Digital course from Universidad de Chile and The Complete Digital Marketing Course from Udemy in July 2019. Furthermore, they obtained an IELTS Academic score of 7.5 from IELTS Official in October 2019. Finally, they have obtained both the Google Analytics Individual Qualification and the Google Ads Search Certification from Google in August 2019 and April 2019, respectively.