Silvia Naldi is a Junior Marketing Specialist at WP Lavori in Corso since January 2019, focusing on social media marketing, e-mail marketing, and e-commerce support. Responsibilities include creating and managing social media editorial plans, copywriting, community management, and analyzing statistics to produce monthly reports, utilizing tools like Meta Business Suite and Mail Up. Prior experience includes roles as Shop Assistant at Kasanova S.p.A. and Miroglio Group, where skills in sales, logistics, and visual merchandising were developed. Silvia holds a Master’s degree in Communication & Marketing from L.UN.A. Libera Università delle Arti and a Bachelor's degree in Culture and Techniques of Fashion from Alma Mater Studiorum – Università di Bologna, complemented by advanced Excel training.
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